Hey there my name is Eric Peters I am a growth marketer for HubSpot Academy.
I'm Ty Seimac, I'm the web designer and developer
We offer free online courses for marketing and sales people
We were having trouble getting users to register and sign up for our certifications
And somebody had the idea to use a Hotjar poll
It was just exciting to see these visitors telling us why they didn't want to register
But what we saw in the polls was job seekers and freelancers saying, how is this gonna
help me get more work?
Or how is this going to help me get a job.
It really made it clear that
The value prop wasn't there for a lot of people
and being able to change that has helped us immensely
and that is when we sort of realized ok Hotjar is more than just heat maps and recordings.
Most marketers want more detail about why people are visiting their landing pages
and what they're expecting and why they're not converting on them, so I always recommend Hotjar
specifically the polls, if you really can't figure out why they're leaving or why they're bouncing
It's just a very direct way to ask them