Hi I'm Mike Fiorello I'm a growth product manager at InVision
Invision is a collaborative design platform
that helps teams bringing digital experiences to the customers faster
Hotjar is a critical tool for us to understand our users
and identify any points in the conversion funnel where they might be getting stuck
I'd say that some of the most impactful tests I've ever run
have come directly from ideas that
I wouldn't have been able to come up with, without Hotjar
and it's the most powerful tool in the market
to gather insights about user data as quickly as possible
the data in Hotjar is super intuitive because it's all well visualized so even for non-technical people
they can take a look at a heatmap and instantly understand what's going on
on our pages where people are clicking where they might be getting stuck
and compared to traditional analytics tool this is super powerful
and what's great about it is that it's built for collaboration,
so if I find a certain heatmap interesting or we identify problem by a session reporting
I can share that with my team and we can start to brainstorm
how we might want to solve that problem
If I couldn't use Hotjar anymore I'd be super disappointed because
I wouldn't be able to go to one platform anymore to do all the research I need
I'd have to log into four or five different websites and look at four or five different interfaces
just to get the same report that you could get all in one place using Hotjar