My name is Eliana, and I work with growth marketing at Skyscanner
Skyscanner is a leading travel search tool
that facilitates the search comparison and booking of flights hotels and car rentals
We use Hotjar mainly for its heatmap feature and the video recording
It helps us visualize the user engagement and site interaction within our website
The data that we collect from Hotjar works very well with the data that we have internally
Because it brings us a more qualitative insight on how our users are interacting with our website
After sharing the tool and the testing results with colleagues in the office and globally,
It was easy to get them to use it as well because of its user-friendly and intuitive nature
as well as the extra visual data that it provides