{"captions":[{"id":"xnk6jbhhsg1r15fq","bcp47LanguageTag":"en","familyName":"English","familyNativeName":"English","hasCaptions":true,"hasVideoStream":true,"key":"wistia-production_xnk6jbhhsg1r15fq","mediaHashedId":"x2fo833tvp","name":"English","nativeName":"English","wistiaLanguageCode":"eng","hash":{"lines":[{"start":1.666,"end":4.566,"text":["My name is Josh Ho and I am the CEO of Referral Rock."]},{"start":4.566,"end":7.1,"text":["Referral Rock is a referral marketing company"]},{"start":7.1,"end":9.966,"text":["that provides software as a service for small businesses"]},{"start":9.966,"end":12.666,"text":["to run customer referral programs."]},{"start":12.666,"end":16.4,"text":["With how fast we're moving on certain things, whether it's like a support question,"]},{"start":16.4,"end":20.466,"text":["or whether it's just sharing an idea, or even just voicing an opinion,"]},{"start":20.466,"end":24.566,"text":["with our small team, we want to get things done in minutes and hours"]},{"start":24.566,"end":26.333,"text":["versus like days and weeks."]},{"start":26.933,"end":30.533,"text":["Communication is incredibly important with how do you fix problems?"]},{"start":30.533,"end":35.3,"text":["How do you get what's in your head to convey that message to someone else?"]},{"start":35.3,"end":38.566,"text":["Snagit makes communicating with visuals 1000 times easier."]},{"start":38.566,"end":41.066,"text":["Whatever content or whatever message I am trying to get out,"]},{"start":41.066,"end":45.6,"text":["writing it out to be clear of say, 'click this,' 'point this,' or 'this is that menu,'"]},{"start":45.6,"end":49.633,"text":["when you're trying to actually say, 'Oh, that button over there.'"]},{"start":49.633,"end":54.333,"text":["It's so much easier to just say, 'Boom, circle, this one right there. Change that one.'"]},{"start":54.333,"end":57.7,"text":["It would take me probably 20 minutes to write-up something,"]},{"start":57.7,"end":62.7,"text":["where verbally and visually and the combination feels like a superpower."]},{"start":62.7,"end":64.9,"text":["Visuals are just a better way of communicating."]},{"start":64.9,"end":67.766,"text":["The other thing being, trying to fit that into your day,"]},{"start":67.766,"end":71.0,"text":["it's just so much more efficient when you can listen to it when you're ready."]},{"start":71.0,"end":74.266,"text":["To the sales team, especially, they have limited time."]},{"start":74.266,"end":78.2,"text":["They might be in-between a sales call, and I'm like, 'Hey, just watch this two minute video.'"]},{"start":78.2,"end":82.566,"text":["And, boom the next call, they're talking about that feature, they're showing that feature,"]},{"start":82.566,"end":84.066,"text":["and they're off to the races."]},{"start":84.066,"end":86.466,"text":["\"Hey this is Mica Longanecker with Referral Rock.\""]},{"start":86.466,"end":88.633,"text":["I use Snagit for a variety of different ways."]},{"start":88.633,"end":90.633,"text":["On the customer support side, it's very much"]},{"start":90.633,"end":93.566,"text":["helping customers maybe understand where something is in the product."]},{"start":93.566,"end":98.933,"text":["Being able to grab screen-grabs, point to like, 'Hey, go here. This is where that is.'"]},{"start":98.933,"end":101.833,"text":["Often times when you have a customer that is frustrated"]},{"start":101.833,"end":106.733,"text":["and you realize there is really no one article that is going to help them."]},{"start":106.733,"end":111.8,"text":["Or that, aside from getting on a video-call, which at times can be challenging,"]},{"start":111.8,"end":116.333,"text":["with us being a remote company and also, still regulated to mostly our time-zone."]},{"start":116.333,"end":119.7,"text":["The nice things is like, 'Here's a screenshot. Here's how you can do it"]},{"start":119.7,"end":122.633,"text":["and by the way, if you want to read more about it, here's a full article on it.'"]},{"start":122.633,"end":125.966,"text":["Usually, you get a much more emphatic, 'Oh, wow, this is awesome, thanks!'"]},{"start":125.966,"end":129.466,"text":["In addition, we have that forever. So now I can say, 'Oh and by the way,'"]},{"start":129.466,"end":131.766,"text":["to my team, 'Here's what we did, here's how it works.'"]},{"start":131.766,"end":134.5,"text":["The way you can convey messaging is so much more efficient."]},{"start":134.5,"end":137.4,"text":["And, you know, trying to manage a sales team, a customer success team,"]},{"start":137.4,"end":140.7,"text":["still handling support requests, my day gets bogged down pretty quickly."]},{"start":140.7,"end":144.133,"text":["And so without having a tool to communicate effectively,"]},{"start":144.133,"end":146.233,"text":["I don't know how else I would do it now."]},{"start":146.233,"end":149.666,"text":["To a small growing company, saving all that time with Snagit"]},{"start":149.666,"end":154.366,"text":["means more resources. It means doing more with less."]},{"start":154.366,"end":159.3,"text":["With Snagit, Referral Rock has kind of superpowers with communication."]}]},"language":"eng","alpha3_terminologic":"eng","alpha3_bibliographic":"eng","iso639_2_language_code":"en","english_name":"English","media_hashed_id":"x2fo833tvp","native_name":"English","right_to_left":false,"generic_name":"English","generic_native_name":"English"},{"id":"nin9ozdvh4kznn9v","bcp47LanguageTag":"fr","familyName":"French","familyNativeName":"Français","hasCaptions":true,"hasVideoStream":false,"key":"wistia-production_nin9ozdvh4kznn9v","mediaHashedId":"x2fo833tvp","name":"French","nativeName":"Français","wistiaLanguageCode":"fre","hash":{"lines":[{"start":1.666,"end":4.566,"text":["Je suis Josh Ho, PDG de Referral Rock,"]},{"start":4.566,"end":7.099,"text":["société de marketing par référence."]},{"start":7.1,"end":9.966,"text":["Nous proposons un logiciel SaaS aux PME"]},{"start":9.966,"end":12.666,"text":["pour mettre en place des","programmes de clients référents."]},{"start":12.666,"end":16.399,"text":["Nous travaillons très vite, alors que","ce soit pour traiter une question technique"]},{"start":16.4,"end":20.466,"text":["ou simplement émettre une idée","ou faire valoir un point de vue,"]},{"start":20.466,"end":24.566,"text":["notre petite équipe veut que","ça se fasse en quelques heures"]},{"start":24.566,"end":26.932,"text":["plutôt qu’en plusieurs jours ou semaines."]},{"start":26.933,"end":30.533,"text":["La communication est incroyablement importante pour régler des problèmes,"]},{"start":30.533,"end":35.299,"text":["faire comprendre aux autres","ce que l’on a en tête."]},{"start":35.3,"end":38.566,"text":["Avec Snagit, la communication par","visuels est 1000 fois plus facile."]},{"start":38.566,"end":41.066,"text":["Quel que soit le contenu ou","le message à faire passer,"]},{"start":41.066,"end":45.599,"text":["on n’a pas besoin d’écrire « cliquez ici », « pointez là » ou « dans ce menu »."]},{"start":45.6,"end":49.633,"text":["Quand on veut simplement dire","« alors, ce bouton là-haut »,"]},{"start":49.633,"end":54.333,"text":["on le montre directement, on l’entoure et on dit :","« voilà ce qu’il faut changer »."]},{"start":54.333,"end":57.699,"text":["Il me faudrait probablement","20 minutes pour rédiger ça."]},{"start":57.7,"end":62.7,"text":["La combinaison de l’oral et du visuel,","c’est comme un superpouvoir."]},{"start":62.7,"end":64.9,"text":["Les visuels sont bien plus efficaces","pour communiquer."]},{"start":64.9,"end":67.766,"text":["Il y a aussi le côté organisation,","le temps qu’on a dans la journée."]},{"start":67.766,"end":70.999,"text":["Il est beaucoup plus efficace d’écouter","le message quand on est disponible."]},{"start":71.0,"end":74.266,"text":["Les équipes de ventes,","notamment, ont peu de temps."]},{"start":74.266,"end":78.199,"text":["Entre deux appels, je peux leur dire","de regarder une vidéo de 2 minutes."]},{"start":78.2,"end":81.8,"text":["Et dès l’appel suivant,","elles parlent de la fonction,"]},{"start":81.8,"end":84.066,"text":["elles la mettent en avant,","et le tour est joué."]},{"start":84.066,"end":86.466,"text":["« Bonjour, Mica Longanecker","de Referral Rock. »"]},{"start":86.466,"end":88.632,"text":["J’utilise Snagit de plusieurs manières."]},{"start":88.633,"end":91.333,"text":["Côté assistance client, il s’agit","surtout d’aider les utilisateurs"]},{"start":91.333,"end":93.566,"text":["à comprendre où se trouve","une fonction du produit."]},{"start":93.566,"end":95.699,"text":["Je peux capturer des écrans,"]},{"start":95.7,"end":98.933,"text":["pointer des éléments pour leur","montrer où ils doivent regarder."]},{"start":98.933,"end":101.833,"text":["Souvent, quand un client se sent frustré,"]},{"start":101.833,"end":106.733,"text":["vous comprenez qu’aucun","article ne peut l'aider."]},{"start":106.733,"end":111.799,"text":["Et il est parfois difficile","d’organiser un appel vidéo,"]},{"start":111.8,"end":116.333,"text":["à cause de la distance","et surtout du fuseau horaire."]},{"start":116.333,"end":119.699,"text":["Il est pratique de faire une capture d’écran pour","lui montrer la solution, tout en disant :"]},{"start":119.7,"end":122.633,"text":["« pour en savoir plus,","vous pouvez aussi lire cet article »."]},{"start":122.633,"end":125.966,"text":["En général, la réponse est plutôt","« wouah, c’est génial, merci ! »"]},{"start":125.966,"end":127.699,"text":["En plus, on en garde une trace."]},{"start":127.7,"end":129.466,"text":["Maintenant, je peux dire à mon équipe :"]},{"start":129.466,"end":131.766,"text":["« voici ce qu’on a fait","et comment ça fonctionne »."]},{"start":131.766,"end":134.499,"text":["Vous faites passer votre message","avec beaucoup plus d’efficacité."]},{"start":134.5,"end":137.4,"text":["Et comme je gère une équipe de vente,","une équipe d’assistance client,"]},{"start":137.4,"end":140.7,"text":["et les demandes de support,","ma journée devient vite compliquée."]},{"start":140.7,"end":144.133,"text":["Sans un outil qui permet de","communiquer efficacement,"]},{"start":144.133,"end":146.233,"text":["je ne sais pas comment je m’en sortirais."]},{"start":146.233,"end":147.599,"text":["Pour une petite entreprise qui grandit,"]},{"start":147.6,"end":152.0,"text":["le temps gagné avec Snagit","permet de dégager des ressources."]},{"start":152.0,"end":154.366,"text":["On peut faire plus avec moins."]},{"start":154.366,"end":159.299,"text":["Avec Snagit, Referral Rock a comme des superpouvoirs de 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Bitte ändern.“"]},{"start":54.333,"end":57.699,"text":["Um das schriftlich zu formulieren, würde","ich bestimmt 20 Minuten brauchen."]},{"start":57.7,"end":62.7,"text":["Die Kombination von Wort und","Bild gibt mir Zauberkräfte."]},{"start":62.7,"end":64.9,"text":["Visuelle Kommunikation klappt einfach besser."]},{"start":64.9,"end":67.766,"text":["Außerdem ist es viel effizienter,"]},{"start":67.766,"end":70.999,"text":["zwischendurch einen Blick darauf zu werfen."]},{"start":71.0,"end":74.266,"text":["Vor allem das Sales-Team hat oft wenig Zeit."]},{"start":74.266,"end":76.866,"text":["Ein Video von zwei Minuten ist kurz genug,"]},{"start":76.866,"end":79.866,"text":["um es zwischen zwei","Verkaufsgesprächen anzusehen"]},{"start":79.866,"end":84.066,"text":["und dann gleich mit der","neuen Funktion zu werben."]},{"start":84.066,"end":86.466,"text":["„Hier ist Mica Longanecker von Referral Rock.“"]},{"start":86.466,"end":88.632,"text":["Ich setze Snagit sehr vielfältig ein,"]},{"start":88.633,"end":90.366,"text":["zum Beispiel im Support,"]},{"start":90.366,"end":93.566,"text":["damit Kunden eine bestimmte Software-Funktion leichter auf dem Bildschirm finden."]},{"start":93.566,"end":98.932,"text":["Ich mache einfach einen Screenshot und sage: „Hier findest du, was du suchst.“"]},{"start":98.933,"end":101.833,"text":["Oft haben Kunden Probleme,"]},{"start":101.833,"end":106.733,"text":["die sich nicht durch das Lesen eines bestimmten Supportartikels lösen lassen."]},{"start":106.733,"end":111.799,"text":["Ein Videoanruf ist oft schwer zu organisieren."]},{"start":111.8,"end":116.333,"text":["Wir sitzen im Ausland und haben andere Geschäftszeiten als unsere Kunden."]},{"start":116.333,"end":119.699,"text":["Also schicke ich einen Screenshot, der zeigt, wie das Problem gelöst werden kann,"]},{"start":119.7,"end":122.633,"text":["und einen Link zu einem","vertiefenden Supportartikel."]},{"start":122.633,"end":125.966,"text":["Die Kunden reagieren meist begeistert darauf."]},{"start":125.966,"end":129.466,"text":["Und wir können diese Screenshots","mehrfach verwenden."]},{"start":129.466,"end":131.766,"text":["Ich brauche meinem Team nur zu sagen:","„So geht das, so haben wir es gemacht.“"]},{"start":131.766,"end":134.499,"text":["Diese Art der Kommunikation ist","einfach viel effektiver."]},{"start":134.5,"end":137.4,"text":["Ich bin Manager für Vertrieb","und Kundenbetreuung"]},{"start":137.4,"end":140.7,"text":["und beantworte zugleich selbst Supportanfragen."]},{"start":140.7,"end":144.133,"text":["Ohne ein effizientes Tool zur Kommunikation,"]},{"start":144.133,"end":146.233,"text":["würde ich das zeitlich gar nicht schaffen."]},{"start":146.233,"end":150.233,"text":["Die Zeit, die wir mit Snagit sparen,","setzt für uns Ressourcen frei."]},{"start":150.233,"end":152.033,"text":["Als kleines, schnell wachsendes Unternehmen"]},{"start":152.033,"end":154.366,"text":["können wir so mit weniger","Aufwand mehr schaffen."]},{"start":154.366,"end":159.299,"text":["Wirklich, Snagit verleiht uns in der Kommunikation einfach Zauberkräfte."]}]},"language":"ger","alpha3_terminologic":"deu","alpha3_bibliographic":"ger","iso639_2_language_code":"de","english_name":"German","media_hashed_id":"x2fo833tvp","native_name":"Deutsch","right_to_left":false,"generic_name":"German","generic_native_name":"Deutsch"}],"preferred_languages":[]}