Introduction and Logistics
The Four Steps of Funding
Training Focus and Audience
Expressing the 'Why'
The Four Steps to Funding Framework
Understanding the 'Why'
Applying Concepts to Real Life
The Concept vs. its Description
Description of the 'Why'
The Emotional Game of Why
The Impact of Why on Funding
Challenges in Understanding Why
Dealing with Frame Clash and Death Frame
Understanding the Reviewer Experience
Reviewing Stack of Proposals
Reviewer's Experience and Emotions
Importance of Networking and Research
Approaching Program Officers
Engaging with Program Officers at Conferences
Emotional vs. Rational Decision Making
Components of a Great 'Why'
Protein Study
The Role of Authority
Clear Problem or Need
Importance of Identifying Whys
Mindset and Motivation
Understanding Different Perspectives
Adopting a Flexible and Creative Mindset
Push vs. Pull in Conveying Why
Avoiding Pushing Opinions
Layers of Why in a Proposal
Challenges in the Bike Industry
New Technologies in the Bike Industry
Importance of 'Why' in Proposals
Grant Writing Challenges
Approaching Funders
Preliminary Data in Grant Proposals
Conclusion and Acknowledgments