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VSL","preloadPreference":null,"progress":1.0,"protected":false,"projectId":9876117,"seoDescription":"a Hard Knocks video","showAbout":true,"status":2,"type":"Video","playableWithoutInstantHls":true,"stats":{"loadCount":1504695,"playCount":89520,"uniqueLoadCount":1245295,"uniquePlayCount":82365,"averageEngagement":0.220436},"trackingTransmitInterval":42,"liveStreamEventDetails":null,"integrations":{},"tagManager":true,"captions":[{"language":"eng","text":"The secret to building a multimillion dollar business has absolutely nothing to do with working harder. And that's very confusing to most entrepreneurs because they think that success is just a linear game. More input equals more output. But in this video, I'm gonna explain to you how I tore down what most business gurus tried to tell me.\n\nAnd instead, I thought for myself and created my own process. This resulted in me building the largest business media network in the entire industry. We have over fourteen million followers across all platforms. We get billions of views every single month.\n\nAnd the craziest part, we generate thousands of leads every single day without spending a single dollar on ads. This has allowed us to build a multimillion dollar empire without ever having to worry about how you're going to scale to the next level. And in this video, I'm gonna pull back the curtain on everything I did step by step so you can just copy me. Sounds good?\n\nIf so, commit to watching this entire video because the difference between struggling to scale your business and building a brand that quite literally prints you money is not as drastic as you probably think.\n\nIf you're watching this right now, you already know what's possible. You've already seen entrepreneurs building massive personal brands, going viral, and having clients chase them instead of the other way around. And if you're anything like I was, you might see those success stories and think to yourself, they must have started years ago when it was easier. They must have had a huge team and budget behind them.\n\nThey are way more talented at content than me, and you disqualify yourself from the possibility of ever seeing this success on your own. But here's the truth. I was able to build the number one media company in the business category across the world. I've worked with hundreds of clients ranging from brand new entrepreneurs to billionaires.\n\nI've also built one of the fastest growing entrepreneur communities. And after doing so, I can confidently say that you can do the same thing even without having an existing audience or following, being naturally charismatic on camera, or getting lucky with some random viral hit. Yes. I have a predictable framework that I've talked to hundreds of entrepreneurs that have allowed them to multiply their leads in sales by two to three times without working more hours, spending more on ads, or burning themselves out creating endless content.\n\nFor example, my client Todd Napolo, who is the president of Current Capital Real Estate Group, went from having no clue how to grow his brand to now having over a hundred seventeen thousand followers. Or how about my client, John now, who started a brand new sales training company and had no brand whatsoever, literally zero followers. And in just ninety days, he has been able to scale to over fifty thousand followers and generate three hundred thousand dollars per month at over fifty percent profit margins, all because of the power of organic content, or even Ani, who runs a tanning salon franchise.\n\nHe ten x's followers after working with us and now has over a hundred twenty thousand followers. And just like the others, he uses social media to get new franchisees, expand to more locations, and build a nine figure brand. And by the way, there are hundreds of other entrepreneurs just like them who we have helped implement these same strategies with. They went from struggling to figure out how to scale to having more opportunities than they could ever imagine.\n\nNow there's something really interesting. Throughout the past few years of helping entrepreneurs blow up their brands and scaling their businesses, there's been one theme that really stuck out to me. The common issue plaguing most entrepreneurs and preventing them from scaling is invisibility. They might have a great idea for a business, or they may already have a great product or service, but no one knows about it.\n\nAnd if you think about it, who makes the most money in twenty twenty five? It's everyone who has a massive brand on social media and can generate awareness on what they are selling at the click of a button. For example, mister Beast just got offered five billion dollars for his companies. Logan Paul's drink brand is currently valued at three billion dollars.\n\nAndy Frisella, who owns FirstForm, is worth four billion dollars and growing. Steven Bartlett, from a diary of a CEO, rejected a hundred million dollar deal for his media company. Robert Herjavec from Shark Tank just started posting consistently on all social media, and I can name so many more. Alex Hormozi, Patrick Bedavid, and of course, the school of hard knocks.\n\nBut here's the harsh truth. Most entrepreneurs had never been able to crack the code on getting attention, and this reality eventually slaps them in the face. They can't figure out how to grow their company. They go into a slump.\n\nSales and leads dry up. And before you know it, you've stacked up a couple slow months, and you start freaking out. Trust me. I've been there and done that.\n\nThe way to get out of this is to crack the code on visibility. It's simple. If you are visible and you have a great product or service, people will buy. And most entrepreneurs think that the only way to break out of it is to somehow spend money on ads, which ends up being extremely expensive.\n\nHire a marketing agency, which ninety nine times out of a hundred doesn't deliver results, or even worse, create content that doesn't actually work, and then they end up wasting so much time. But I can confidently say that my process that's allowed me to generate billions of views and build a multimillion dollar media company is something that any entrepreneur can implement and start seeing results within the next ninety days. And even if you're just starting out, you can implement this too. And honestly, I understand why a lot of entrepreneurs get complacent with their marketing, if I'm being real.\n\nFor most entrepreneurs, they're not sure the best content strategy to grow their business. They don't have the time to create content all day, or even worse, They're so stuck in their business that they don't even realize the golden opportunity that is in front of them. And if you're not gonna go all in on cracking the code on visibility, there's only a handful of things that you can do to grow your company. You could spend more on ads, but this means higher customer acquisition costs and more risk.\n\nYou could hire an agency, but this means trusting someone else with your business and hoping they deliver. Or you could do nothing and hope things improve, which is what the majority of entrepreneurs do ultimately. But what if I told you there was a way to two to three times your leads in sales without spending more money on ads or spending hours and hours on content or hiring an expensive agency? And, yes, the best and most efficient way to blow up your brand and generate thousands of leads with content is to be able to do more with less, AKA multiply your results without working more hours.\n\nWhen you implement this simple three step process, even if you're in a boring industry, you can still be generating thousands of leads per month and become the dominant player in your market. So what is the simple three step process that's allowed me to consistently generate billions of views? Well, step one was using my attention engineering system to create content that the algorithms want to promote. Let's talk about why this is so crucial.\n\nYour skin probably crawls when you hear phrases like, we posted content for months and got no results. We spent thousands on content that nobody watched. Our engagement is terrible no matter what we try. And if you're anything like me, after experiencing these frustrations dozens and dozens of times, you start feverishly searching for solutions.\n\nYou get caught in the black hole of different tactics, trends, hashtags. Meanwhile, you have all of the pressure from your team, your family, and even yourself wondering why your content isn't performing, and it feels like defeat. Again, every piece of content I created that flopped when I know that a real creator would have made it work, I took those as personal defeats until I realized this. What if I told you that there was a way to get around every single one of these frustrations before they ever happen, But your favorite social media guru is telling you to post more consistently, to use better hashtags and follow random trends like you're chasing your tail.\n\nMy best clients are all experts when it comes to understanding platform algorithms, understanding how content actually gets distributed in sophisticated markets, and intrinsically how these platforms are designed to promote certain types of content. This is what allows us to reverse engineer the triggers that result in massive organic reach, and they give you a clear and predictable process to be able to create content that's seen by thousands or even millions of to be able to create content that's seen by thousands or even millions of people. So while the average entrepreneur is doing the bare minimum and just hoping something works, we're engineering our content to ensure that eighty percent of what we create performs exceptionally well.\n\nLet me take a detour really quick and talk to you about the absolute king of attention, mister Beast. Mister Beast is not only one of the most successful content creators ever, he's also built a multi billion dollar empire. He's the king of understanding what makes content perform. Every single video he creates is calculated so that when he releases a new video, it's already been mentally pre engineered to perform hours before it's even published.\n\nAnd in a more practical sense, I found that the engineering of your content completely predetermines the outcome. And when you understand how to stack the deck in your favor by creating the right types of content for each platform, that's what makes growing your audience effortless. See, like I said, this isn't just a matter of having a few magic hashtags you pull out of your back pocket. It's deeper than that.\n\nIt's having a fundamental understanding of what kills reach and what makes content perform, and being able to manipulate those behaviors in your favor. Next, the second step of this process is brand magnetism, creating a brand that attracts your ideal clients like a magnet. As you and I both know, the average entrepreneur loves to create generic content that looks like everyone else's. Talk about features instead of actual transformation, and they neglect their brand positioning.\n\nBut the real killers in the business world, aka the ones that will last, are able to create a brand so magnetic that their ideal clients are drawn to them without resistance. And no, you don't have to be in a sexy industry to make this work. What most entrepreneurs fail to realize is that at any given time, there are thousands of potential clients searching for solutions to their problems. And odds are, you're going to be the only one positioned correctly to attract them.\n\nSee, most entrepreneurs think that clients will find them based on their expertise alone. The superior product or service will speak for itself. People will naturally understand why they're different. And even when you say those out loud, you realize how dumb they sound.\n\nAnd I've helped businesses in the most important industries imaginable build magnetic brands that consistently attract high quality leads. I mean, think about it. If someone is interested enough to follow you on social media, engage with your content, and click the link in your bio, there's a massive amount of interest being shown. And these people are primed to make purchasing decisions, especially when you have proven strategies to position yourself as the obvious choice using the thought process I gave you in step one.\n\nNow let's talk about how exactly I'd go about doing this. First, like we said in the first step, the way you engineer your content matters. When you present yourself as an authority and more importantly as a solution to your prospect's specific problems, whether they buy immediately or not, you can't just create random content. Most entrepreneurs stop after they make one good piece of content, which is why they leave six to eight figures of potential revenue on the table every single year.\n\nWhereas, think about this. What if creating that initial piece of content was just the beginning of that prospect's relationship with you? This is the first step in a system where you've clearly laid out how you'll nurture and convert them into even more premium packages as time goes on. See, the thing that most entrepreneurs fail to realize is that once someone consumes one piece of your content and they see value from it, their human biases that if they do it again and maybe even engage more deeply with you, they're gonna see another massive transformation as a result.\n\nAnd this is why I put such a heavy emphasis onto brand magnetism, positioning, and creating content that attracts rather than chases because it puts the ball back in my court where I have control and a high likelihood of getting viewers to become leads and customers rather than just complaining about algorithm changes. And finally, the third step of this process is conversion architecture, building systems that turn attention into revenue. The biggest mistake I see entrepreneurs make is getting attention, but having no way to convert it into actual actual money in the bank. They get thousands of views, thousands of followers, but their business isn't profiting more.\n\nAnd that's because they're missing the critical piece, a conversion architecture that seamlessly moves people from casual viewers to paying clients. This isn't about being pushy or salesy. It's about creating clear pathways for people who want what you offer to easily take the next step. When you implement all three of these stages together, something magical happens.\n\nYour content gets massive reach because the algorithm loves it. Your brand attracts your ideal clients like a magnet because you're positioned perfectly, and your conversion architecture turns that attention into actual revenue without having to chase anyone. The result, a business that grows organically without you having to constantly free the machine with more ad spend or by working harder. So like I said, the key to scaling your business has nothing to do with constantly creating massive amounts of content.\n\nInstead, it's about being strategic with your content. And the key to scaling your business also has nothing to do with scaling thousands of dollars on ads or trying a million different marketing tactics. Instead, it really boils down to these three key strategies that will allow you to separate yourself from everyone else in your industry. I proved this to myself by building the school of hard knocks to over fourteen million followers and generating billions of views in just three years.\n\nBut I have even more proof that this process works because I'm taking existing entrepreneurs who never thought they would be able to build a massive brand, and I showed them how to actually build an audience that makes them money, like Caesar, who went from less than eight thousand followers to over seventy thousand after working with us, or Nineveh, who went from a thousand followers to over seventy five thousand followers after working with us. And, again, there are hundreds more. Keep in mind, these are all entrepreneurs who are seeing drastic growth in their business after being coached by us.\n\nImagine thinking that you were already doing everything right, and then you implement our strategies and your business multiplies within sixty days. And here's the one key thing that all of them did. They understood this one simple truth. Information isn't what gets you results.\n\nImplementation and constant iteration does. What am I talking about here? Well, in this video, I technically gave you the baseline of information you need to do this yourself. But all of the clients that I have mentioned that had massive success all had this in common.\n\nThey understood that in order to see the results in record time, they needed someone to help them implement this information into their current business and help them iterate over time. So what they all did is they took initiative and actually got some skin in the game and invested into their brands and businesses by working with someone who has already done it before, even though they already got the information from me for free, technically. So why would they invest in working with us? Well, because they understand that the information is no good unless you have someone who's done this with the right way for years keeping you on track.\n\nYou have someone to review your content in real time, someone to help you refine your approach, not solely following the advice I gave you. Everything needs to be custom to you, and you need someone constantly sharpening you. And I'm not just saying this. I'm a practitioner of it.\n\nThe only reason I was able to build the school of hard knocks to over forty million followers is because I invested thousands of dollars into myself and the best coaching money could buy. And just from a logical perspective, that was a great investment. It paid itself off within months. But even beyond that, I had a newfound confidence in my ability to create content that performs.\n\nI have a newfound burning desire inside of me that continues to scale my business even past seven figures when I realized what was possible. And I completely eliminated all of the burnout and lack of confidence I had in my abilities previously. And to be honest, you and I both know this. If you really wanna make progress quickly, you need to have some skin in the game and invest in yourself.\n\nI mean, as entrepreneurs, it would be hypocritical to say anything different. So if you wanna know how you and I can fast track this entire journey together and allow you to blow up your brand on social media and finally generate attention at will? Learn all of my tactics I've used to build a media empire that generates thousands of leads per day and gets massive visibility and become an entrepreneur who can deeply understand and get ahead of platform algorithms and create content that performs consistently so that you can scale your business effortlessly, then let's talk about how we can tackle this together.\n\nThis advanced hands on program is known as the school of scaling. And quickly, I'll tell you what's in style. So once you're admitted, you'll get access to a high level curriculum covering everything that we outlined in this video and so much more. Everything from content creation, brand positioning, platform specific strategies, monetization methods, and everything in between.\n\nA lead group training with weekly calls with other high level entrepreneurs looking to improve at rapid pace. Live content review sessions where we analyze and improve your content in real time. A monthly call with myself. A private community filled with other elite entrepreneurs you can learn with and learn from.\n\nAnd access to my network of Basically, you get the expedited path to building a brand that scales to six, seven, and even eight figures without spending a dollar on ads, without all the frustration and second guessing that comes with trying to do it all on your own. You and I both know this. Hitting income plateaus can be frustrating and demoralizing. And if you're anything like me, you want constant progress month over month.\n\nAnd if I'm being honest, businesses with weak marketing are getting left behind. I promise you that with the increasing competition in every market and the rising cost of paid advertising in six, twelve, eighteen months, if you can't confidently generate leads and sales organically through content, you're just gonna continue to get dropped down the totem pole and eventually outcompeted by the guys who are actually doubling down on their brand and marketing. Time goes on and more and more businesses flood into your market, bar continues to raise in terms of quality of marketing needed to actually compete.\n\nAnd if you just plateau or even diminish in terms of your ability to market, you're gonna get pushed out. So not only is this a way for you to have some staying power in your industry and be confident that you'll be taking home multiple six, seven, or even eight figures a year for the foreseeable future, this is your way to take the next income leap quick and start unlocking the even higher levels of freedom that come with having leads and sales coming to you on autopilot.\n\nSo again, after everything we've talked about today, it should be very clear how this will be a profitable investment for basically any established entrepreneur who's motivated to work. So if you're ready to invest, just click the button below and apply. If you're not ready to apply yet, let's talk about why that might be. Obviously, I'm guessing here, but based on the sample size of applicants I've spoken to, a lot of applicants were hesitant to invest in this program because they've already invested in other marketing programs before.\n\nI'll just give you this example. If you're trying to get good at golf, the way to expedite your initial success is investing in beginner lessons. But if you do beginner lessons and then never advance into intermediate or expert lessons, you start to go off on your own, develop your own bad habits, and eventually those bad habits get worse. The same thing will happen in marketing, especially after a while.\n\nThose bad habits you build, those limiting beliefs you build, they compound. And the way to continuously stay sharp and continue to advance in not only your skill set but also in your earnings is to continue to climb the totem pole and invest into increasingly more advanced training. Like I said, I've taken my own advice here and invested thousands in myself. And then I got to the point where I was generating billions of views and making millions of dollars.\n\nAnd by the way, you get all of my lessons and experience that I got in my years of building this media empire for a fraction of what I invested to learn it. You won't even pay a fourth of what I paid to learn all of this, and you'll get the straight to the point no b s version of it so you can start getting those massive results ASAP. As you and I both know, more times than not, investing in yourself is usually the catalyst to a massive income jump. All the testimonials I just gave you who were existing entrepreneurs, all of them decided to invest into this program, and those were the results they got in just a few months of working together, which leads me to the next thing people typically ask.\n\nWhy invest with me as opposed to anyone else? Well, you definitely could go invest with some of the more household names in the social media space, but I'll go back to the same golf example. If you want advanced lessons, do you think you'd be better off learning from someone who retired ten years ago or someone who was on the PGA tour today? The social media landscape is one that's constantly evolving.\n\nAlgorithms change every year, and what worked in twenty twenty isn't what's still working today. So with that being said, it's certainly in your best interest to get hands on coaching from someone who is still in the field today as opposed to someone who was in the field years ago. Of course, marketing is still marketing, and I think the reason why my clients get such amazing results is because of the attention and time commitment I give to each of them that most others can't match. And the fact that all of our training is hybrid specific to building brands that generate views that turns into actual profits, we're not teaching vanity metrics or follower growth for its own sake.\n\nSo if you're still on this video, at this point of the VSL is where you typically hear some long drawn out emotional brand that can scale your business is not that far away. If you're able to hit it working with me a few months sooner than doing it on your own, you ROI on your investment multiple times over. Every day you remain invisible in your market, you miss out on thousands of dollars, if not more per day in revenue from clients that the elite version of you would have So every day from now on, if you choose not to reply, time's ticking. Have you become elite on your own, which we all know this is the longer and least efficient route because you can only train yourself so much.\n\nFor every single year, you miss out on a six, seven, or even eight figures in revenue that you could have had if you just double down on mastering your marketing. Again, we all know that it's easy to get stuck at those income plateaus where you're making enough to just barely get by, but you're not really where you wanna be. And taking action and investing into yourself is the way to kick start your nervous system into that, okay. It's time to do this mode and actually snap out of complacency.\n\nAnother thing to mention is that if I help you build a brand that attracts significantly higher quality clients than your current marketing, that's another event that would massively change your income trajectory. And honestly, I alluded to this before. I see it firsthand. There are hundreds of businesses in your industry launching every month.\n\nOver time, the median quality of marketing will continue to rise, and continuing to level up your skill set and stay at the top of your class is the best way to protect and ultimately grow your income. I've had those months where leads dry up and I start freaking out because I'll only make a few grand that month. And I've literally had days so bad that I've considered jumping to another business model. But in my experience, the answer is always hone in on your skill set and learn how to become truly a leader at what you do.\n\nSo if that's what you want to do with me as your guide, then click the link below and apply to join the school of scaling. We're being very selective about who we let in to ensure we can deliver amazing results for everyone. 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